At this point I think a lot are being filtered out as "noise" - even if not by some digital means, they are so overwhelming and overdone that a lot of agents are deleting without reading. There are agents sending the exact same email out almost every day it seems.
Yep. And not just brokers - the amount of nonsense emails that gets blasted out is mind-boggling. Why bother? Because it's free. Makes me think we could see a 'spam tax' coming down the pike. $0.01/recipient over 100. Pay to play.
The official website of the Federal Trade Commission, protecting America’s consumers for over 100 years.
I'm guessing someone is going to get blindsided because to penalties for non-compliance can be pretty severe. My advice to anyone sending email blasts should familiarize themselves with the regulations and large firms should probably actually appoint a compliance officer.