Know the market.
Price with confidence.
UrbanDigs combines real-time market and property data, proprietary research, and 20+ years of NYC context to help you investigate what matters, interpret the evidence, and make better-informed decisions, from everyday market questions to high-stakes pricing.
Pricing is where deals are won or lost. A comp set alone isn't enough.
The hard part isn't getting data. It's understanding which evidence matters, what today's market is signaling, and how that should shape the next conversation or decision.
Market conditions change the meaning of the comps
A sale from six months ago does not exist in today's competitive environment.
Similar doesn't always mean comparable
Floor, condition, layout, view, timing, and building dynamics can materially change value.
Seller expectations are rarely just about the number
Good pricing strategy has to translate evidence into a conversation clients can understand.
Buyer behavior changes across price points
Different asking prices can produce different pools, timing, and negotiation outcomes.
Broad averages hide what actually matters
Borough and neighborhood trends provide important context, but the decision depends on the specific market, asset, competitive set, and question in front of you.
The strongest pricing position is evidence-led
Professionals need a defensible narrative, not another automated estimate.
Four layers that turn market noise into decisions you can defend.
Market data, market interpretation, interactive analysis, and independent reports — one connected intelligence system, not a pile of unrelated features.
Market data
Real-time listings, contracts, sales, inventory, building history, comparable transactions, and market activity.
Market interpretation
UrbanDigs context, methodology, and research — liquidity signals, competitive conditions, supply and demand, timing, and market direction.
Ask Digs®
Your private market research analyst. Ask questions in plain English and work through UrbanDigs data, research, comps, and market context.
Independent Pricing Reports
When a decision requires deeper independent analysis, tailored evidence and interpretation built to travel into high-stakes conversations.
Your private market research analyst.
Ask a market question and work through UrbanDigs data, methodology, research, and context in one connected experience. Explore the evidence, understand what is changing, and get to a defensible answer faster.
Know what's happening now, and what it means.
Track supply, demand, liquidity, leverage, and competition across neighborhoods and segments — with the interpretation that tells you what the movement means, before the shift becomes obvious.
When the decision needs independent backup.
For higher-stakes decisions, UrbanDigs Pricing Reports deliver independent analysis tailored to the question at hand — documented evidence and a pricing narrative built to be communicated and defended.
Win the assignment. Protect the listing. Move the deal.
Win the assignment
Use stronger market context and evidence to differentiate yourself and bring more credibility into client conversations.
Protect the listing
Recognize changing market conditions and support necessary pricing decisions before a listing becomes stale or vulnerable.
Move the deal
Help buyers and sellers understand the tradeoffs and reach better-informed decisions with greater confidence.
What professionals say when the pricing holds up.
Placeholder — a listing agent describes walking into an appointment with a defensible number and winning the assignment.
Placeholder — a team leader describes standardizing pricing across the team and cutting CMA prep time.
Placeholder — a broker describes using independent intelligence to guide an owner through a price reduction.
Research & commentary.
Macro Monday, Talking Manhattan, pricing analysis, and Pricing Intelligence in Practice — original editorial from the team behind UrbanDigs, published every week.
The independent intelligence behind every confident decision.
Understand the market. Investigate the evidence. Make the decision with confidence.
