You know things are getting bad when...

[nicolebeauchamp]

I am continuing to see the email blasts (I just cleared out my spam this morning and it was an ordeal and MOST of it was agent blasts....and thanksgiving greetings ). I am just in the last few days, seeing "price reduction" notifications and blasts from properties where just after the election, brokers were calling asking if my clients had a) found something or b) would revisit the offers the sellers had not yet entertained.

 

[David Goldsmith]

As I mentioned earlier in the thread I don't think a lot of agents realize how the AI in email servers is going to interpret their overuse of blast and label them as spammers. As you noticed a lot is already being labeled as spam. I believe as we move forward these agents are going to blindly continue, not realizing how little of what they are blasting is actually getting seen.

PS I think people should pay attention the what nicolebeauchamp says in "b)" above.

 

[nicolebeauchamp]

If they paid attention to the open rates (or lack thereof) of their marketing, they would wonder/notice (I had an issue where my open rates went wackadoodle and noticed it when my open rate plummeted, and people who normally opened weren't - but I'm a little obsessive over these details)- the overuse plus so many other factors are throwing them into spam ...

After Election Day, I started to get calls. In some cases, my clients had literally seen the property late summer (around or just after Labor Day)...which to me is fascinating ...wonder what is yet to come....

 

[David Goldsmith]

You get an email blast saying "JUST LISTED" on a unit that came on over a month ago.

 

[David Goldsmith]

You get emails with subject lines like:
"Where have all the buyers gone?!"

 

[David Goldsmith]

You get the 7th email blast titled "NEW EXCLUSIVE!" on the same 2 month old listing.

 

[David Goldsmith]

Unemployed people are getting $5.5 million mortgages again.

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[David Goldsmith]

You get email blasts with subject lines like "40% Price Reduction from Original Ask"

 

[David Goldsmith]

You're getting email blasts from teams that act like only deal with properties over $4 million touting $299,000 coops.

 

[David Goldsmith]

You get an email blast with the subject ": **EVEN NEWER PRICE! Now $5,000/mo. " on a rental listing which had its last price drop 11/25/2020.

 

[David Goldsmith]

Picking up on this old thread I got an email with a phrase I have seen in broker's blast in a while:
"Buyer's Market | Beautiful Offerings"