In light of this comment...I'm intrigued by models like Side if/when they come to NYC.Interesting moves by Triplemint and Elegran. I think this quote sums it up nicely:
... CEO David Walker said the timing of the expansion was related to finding the right agents to lead the effort.
“Since the start, Triplemint’s expansion strategy has been about quality over quantity,
launching with a people-first focus, rather than market-first,” ...
With competition between the nationals + Zillow coming to a head, there's a case to be made for focused, regional shops whose admin/tech backbone is dedicated to support the unique nature of their markets.