The Real Deal
The Daily Dirt: A tale of two office buildings
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The Daily Dirt: A tale of two office buildings

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The Real Deal
ToDavid Goldsmith
Nov 30 at 10:00 PM
therealdeal.com
FOR SUBSCRIBERS | ANALYSIS OF NEW YORK'S TOP REAL ESTATE NEWS By Kathryn Brenzel Two blocks can make a big difference.
The auditing firm KPMG plans to move its headquarters from Rudin Management’s 345 Park Avenue to 2 Manhattan West, freeing up half a million square feet of space. Bill Rudin said prospective tenants are “lining up outside the door” for that space.
Meanwhile, at 845 Third Avenue, another Rudin building two blocks east, no one’s biting.
“We’ve got space galore, and nobody’s looking at it,” he said.
Rudin pointed to the fact that the building was constructed in the 1960s and has low ceilings, lots of columns and no amenities. The company’s Park Avenue property is around the same age and was designed by the same architect — Emery Roth & Sons — but has bigger floor plates and, obviously, is on Park Avenue. (It’s also Rudin’s headquarters.)
At NYU’s Conference on Capital Markets in Real Estate on Thursday, Rudin said the company is waiting to see if the city and state will pass legislation necessary to convert the Third Avenue building, as well as others in the area.
His company had also played the waiting game at 55 Broad Street, holding onto the vacant property for five years after its tenant, investment banking firm Drexel Burnham Lambert, went bankrupt. In 1995, the state approved tax breaks to incentivize businesses to move to Lower Manhattan. Changes during that time also made possible the planned conversion of that building to residential use.
Even if Rudin’s firm has the capacity to wait, it’s not clear New York City does. RXR’s Scott Rechler warned that the government must act soon to allow more conversions of old, vacant office space.
“If we don’t intervene now, this reinvention of our urban ecosystem could be a 20-year problem,” he said. “It is almost political malpractice that some of these policies are not being instituted.”