Pricing in Downturn Risk May Lose A Dream Home
A: I'm going to do a discussion here that will probably surprise many of you out there. The topic is the gap between where products seem to be trading out there and where buyers are comfortable doing a deal at considering potential downturn risk. Its mostly a psychological one, and less an affordability issue. Buying a home today, as opposed to during the credit/housing boom, is a decision that I think most people find relatively easy. They know the deal is more attractive than it was, they know they want to own rather than rent, and they usually know what their budget is. The question is of timing and motivation to pull trigger. This is a change in psychology from the boom years of 2003-2007, when a rising asset clouded some of those noted emotions. Who cares when you can sell at a 20%+ premium in a year from now right? Well, not anymore. When I look at today's marketplace, I see a savvier buyer pool that wants and expects a deal. But how much downturn risk can you get if the market isn't there yet? Lets discuss.
First off, while the buyer writes the check and determines the market value of any property out there, it is the seller that must agree to it! So enter a host of variables that may affect the transaction:
a) financial stability of the seller
b) nature of the sale - death, divorce, financial, personal decision, relocation, etc..
c) emotional attachment to the property - do not underestimate this!
d) general motivation or effect of anchoring on seller's psychology
...just to name a few! In most situations, these emotions and conditions really affect the seller and the price that the seller expects to procure for their wonderful and unique property. Sometimes it doesn't matter what the seller broker says to the owner when describing the current market and a likely range of where to expect bids to come in at; they don't want to hear it! Other times the seller is desperate to move the property, and will hit any bid that comes in within 15% of their asking price. It varies so greatly.
Which brings us to the other side of the equation ---> the buyer.
Knowing what I just said, how does this affect a buyers ability to get the property at a discount to where the market seems to be trading? What does "seem to be trading at" mean anyway? Well, a few months ago I told you all that the market seems to be trading in different ranges based upon price point - with the nature of this recession deeply affecting the higher end:
HIGH END ($5M+) - down aprox 25% - 40% from peak
HIGH/MIDDLE ($2M - $5M) - down aprox 25% - 30% from peak
MID END ($1M - $2M) - down aprox 20% to 30% from peak
LOWER END (Under $1M) - down aprox 15% - 25% from peak
*this was stated 2 months ago, and I would raise the range of the high/middle deals to down aprox 25% - 35% from peak levels - similar to high end range.
This is where deals seem to be happening. I tell you as soon as I am comfortable, and that was a few months ago. But when a new buyer sees this they immediately try to price in a downturn risk on top of where the market is trading. This is proving harder to do right now considering where we came from and the first wave down for our local market; a downturn that so many brokers and executives deemed highly unlikely only a few short years ago. Pricing in downturn risk was easier to accomplish before Lehman (recall my 'Low Ball Bids & Cold Feet' discussion on buyer behavior last July), when the market had not yet had this wave down.
The point here? Well, you need to look deep into yourself if you are a serious buyer in this marketplace right now and you happen to stumble upon your dream home! In the past few months, a few of my clients lost a property that they really liked because their confidence level was not high enough to warrant only paying the discount of where the market is trading now. Read that again if it didn't sink in. They were not wrong in their actions, it was just that their confidence level too depressed to raise their bids to a level where the property seems to be trading. Its a sign of the times and a look into how buyers are thinking about this market.
With the blessing of one of my buyer clients, I will explain in detail one of these situations. One of my clients bid on 155 Franklin, a TriBeCa condo loft that sold in mid 2006 for $3.05M. I estimated that this pre-peak sale probably rose another 10-12% before peaking, and then that this price point is down about 25%-30% or so from mid 2007 peak level deals. So I sent over the following simple assumptions just to see where this unit might trade for today (how high they bid to get he deal is another story):
$3.05M + 12% to peak = $3.416M peak valuation
$3.416 - 25% = $2.562M current probable if down 25%
$3.416 - 30% = $2.391M current probable if down 30%
As a broker, here is my advice to these buyers:
THE MARKET SEEMS TO BE TRADING IN THIS RANGE (2.4M - 2.56M) FOR THIS PARTICULAR PROPERTY AT THIS TIME. ANYTHING BELOW THIS RANGE SHOULD BE CONSIDERED DOWNTURN RISK PRICED INTO THE TRANSACTION. HOWEVER, YOU SHOULD EXPECT THE PROPERTY TO TRADE IN THE NOTED RANGE, GIVEN THE INFORMATION AND TRENDS I SEE FOR THIS PRICE POINT.We bid below that range and got a response right in that range, but decided not to raise the bid or accept the sellers counter even though it was right where it was expected to be. Negotiations stalled for a few weeks. Surprising? No, because the buyer's confidence was not high enough to warrant raising the bid to get the deal at a level that amounts to where this market seems to be trading today. The buyer wanted some downturn risk as a premium for buying a mid-high end property in this market at this time. We tried raising our bid one more time, still below the range, and turns out the property went into contract two weeks later for a price I'm told was higher than the counter we got from the seller. I'm curious to see what this property ultimately traded for.
I see this trend across the board for most, not all, of my buyers. Which tells me that I don't think I am alone here. I would guess that most brokers out there are working with buyers that are not OK with buying a property where it seems to be trading today, but rather, would like to price in further downturn risk that has not happened yet - making it tough for us brokers to make the minds meet. This is absolutely fine and expected given the nature of this slowdown, the near term outlook, and what we have been through. Can you blame them?
That is where the variables affecting the seller come into play - is the property you are after owned by someone that is willing to sell at a level below where the market seems to be trading today? If not, you should expect the property to trade somewhere in the range I stated above. Every property is unique, with different characteristics affecting both demand and affordability, so its impossible to generalize the entire market as being down X%. So if you are ready & able and stumble upon a dream home where the seller is realistic to accept an offer somewhere in the range I stated above, you may not be able to price in downturn risk for the near term. Ask yourself, do I lose a dream home just because the property is trading where the market seems to be right now, and not where it might be in 12 months time.
If the market gets illiquid again (think 4th quarter 2008 after Lehman), all bets are off and a bid pricing in downturn risk can be hit at any time. Oh what a whacky market!

a) sellers are anchored to peak pricing; yet to realize the significant decline in buyer confidence OR that their property is likely worth 15-20% below peak levels
You know, I must apologize on behalf of my industry to any buyer that has been put through a difficult and awkward situation because an agent at a REBNY firm won't allow you or makes it very difficult for you to change brokers and bring in buy-side representation! With that said, let me clearly point out what the REBNY rule of conduct is for member firms and their agents:
In real estate markets where buyer confidence is declining, job insecurity rising, and loans are harder and more expensive to get, what type of product do you think will be very hard sells? In my opinion, the hardest sells these days are properties that:



Lets go back 5 1/2 months when I published a post titled, "




From one of my anonymous mortgage insiders that I know, trust, and works as a loan officer at a major bank:
After spending more than 4 years in the field with many different buyers, I have come to understand what the masses look for and are willing to pay a little extra for come bid time. In no particular order, here are the things to look for in getting a desirable layout for most price points:
What sort of discount should a buyer offering all-cash in this environment expect? On the flip side, how much should an all-cash bid be worth to the seller? Here is a recent situation where an all cash bid took complete control over a multiple bidding situation; I'll discuss the basics with changed details to get to the point of the discussion.
First off, here are my past writings on bidding strategy for buyers and all should be must reads for any first time purchaser:
It is certainly possible that this incident had nothing to do with my customer's co-op package. Maybe she left her wallet somewhere. Perhaps someone at her office picked up some of the information she was faxing to me or to her mortgage lender out of the fax machine. But it does seem to be a bit too coincidental. I was happy to report that I had already shredded all of her personal information as I do with all board packages. Out of the dozens of co-op transactions I have done, none of my other customers have had this happen to them. 

































































