Manhattan Charts / UrbanDigs LLC Its Own Brokerage

Posted by Noah Rosenblatt on August 20, 2009 at 9.26 AM

A: UrbanDigs Manhattan Charts that follow total inventory / price reductions / new listings / contracts signed are now fixed and working again. We apologize for the delay. The charts tell the same story that is being reported here in regards to the front lines of Manhattan real estate: it is still active out there, fewer new listings are hitting the marketplace which is in line with seasonality trends, inventory as a result has come down, and contracts signed trends are still active although down from the levels seen in May & June. Lets get right into it.

As was announced in The Real Deal article last week, UrbanDigs is now its own entity!! UrbanDigs LLC will be doing business as UrbanDigs Analytics & Consulting and is currently in development of a suite of analytical tools for enhanced analysis of Manhattan's residential marketplace. We expect launch and BETA testing to begin in Q1 2010. I would love to say it will be sooner, but Id rather be conservative.

My partner Jeff Bernstein, an investor in UrbanDigs, will be an integral part of this new project. "We expect radical changes to the New York City residential real estate brokerage market, driven by the Internet and the new realities of New York City's most important asset class", says Mr. Bernstein.

Mr. Bernstein adds, "Already an acknowledged thought leader on New York City residential real estate with a focus on transparency, UrbanDigs hopes to be a catalyst for change through the roll out of information centric software tools, market data/analysis and a la carte consulting and education services to the residential markets. UrbanDigs will enter alpha test of its first set of tools within six months and expects to be in live customer beta testing by the first quarter of 2010. Other tools and services will be rolled out on a continuous release basis, thereafter."

Certainly exciting times. The charts we display now is only a fraction of what we hope to offer in the very near future, to analyze and interpret trends as they happen here in Manhattan. So lets get right to it. Here is a look at Manhattan Total Inventory trends over the past 6 months:

nyc-inv-trend.jpg

The combination of seasonality, removal of listings, fewer new listings hitting the marketplace and above normal activity for this time of year are all contributing to the decline of total active inventory. For now our system only goes back 6 months but our new system will certainly expand time coverage.

Moving on to the weekly moving averages (to remove spikiness of data) of New Listings vs Contracts Signed trends:

newlist-contsigned.jpg

I see a chart like the one above and it reminds me just how valuable having access to real time analytics could be for buyers & sellers of Manhattan real estate. Buying when fear is high, transactions are low (represented by the wide gap above in FEB/MAR) and supply is adding pressure to the sellers certainly can be looked upon as a contrarian move that in hindsight usually turns out to be a great opportunity.

As you can see the gap between new listings hitting the market and the pace of contracts being signed has narrowed significantly over the past 5 months. This is one reason why buyers who did not pull the trigger yet may have noticed some of their top value listings go into contract. As I stated 10 days ago in my quick update, "The market is still considerably more active than it usually is for this time of year yet, it doesn't seem as crazy as it was during the months of May & June". This statement still stands today.

Make no mistake about it, lower prices were the main catalyst to the surge in buyer activity. While the equity rally helped in boosting confidence and removing the Armageddon fears, it was the wave down to the first comfort zone that was most responsible for the activity over the past 3-4 months. Pricing is still the key to moving property and just because activity has been solid doesn't mean sellers should expect near peak level prices again - if you price right you will move your unit, if you don't you will find bids coming in closer to comfort zone discounted levels. More on this another day.

Comments (8)

Exciting news Noah! Best of luck and I am certain you will be successful. The old model of brokerages is so 1980's lol. From the way agents are compensated, all the way down the ladder. I agree that we will see changes across the board, and sooner than later it will happen in a big way, from a big player. So it's good people like us are are moving early to stake our claim among the next-wave.

Posted by Keith Burkhardt | August 20, 2009 10:06 AM

Best of luck with your new venture, Noah! I'm a real estate novice, but, from following your blog these past few years, feel much more knowledgeable than I otherwise would be. The quality of your work and your integrity as a broker are both laudable, and I hope they translate into great success in your own business.

Posted by LB | August 20, 2009 10:40 AM

Thanks guys! Greatly appreciated. Development is taking much of my time now, with my clients taking the rest - so hopefully it proves to be worthwhile in the end with a great product for you guys!

thanks for kind words!

Posted by Noah | August 20, 2009 1:35 PM

I don't get it, if each week, there are more new listings than contracts signed, why is the total inventory decreasing? Are sellers simply removing properties without selling them?

Posted by John t | August 20, 2009 10:34 PM

Thanks Jonh T, my question exactly!

Posted by Anonymous | August 21, 2009 1:14 AM

YES! another system I have shows 1,340 listings removed from market between 7/24 - 8/21 and 923 listings removed from market between 6/26 - 724, or the 4 weeks prior to current 4 week period.

seasonality. that is why I wrote: "The combination of seasonality, removal of listings, fewer new listings hitting the marketplace and above normal activity for this time of year are all contributing to the decline of total active inventory."

Expect a sizeable portion of listings removed to re-enter marketplace sometime after labor day and before upcoming bonus season.

Posted by Noah | August 21, 2009 6:13 AM

Congrats Noah. Wishing Jeff and you the best.

Posted by Amit | August 21, 2009 6:56 AM

Good luck w/everything and don't sell yourselves short. I think that $1500 consulting fee you mentioned a while ago to be too low. You are worth far more.

Posted by In Debt We Trust | August 21, 2009 6:52 PM

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