The Buyer - Seller Disconnect

Posted by urbandigs

Wed Dec 3rd, 2008 08:21 AM

A: Okay, for readers of this site for the past few years the current environment in Manhattan real estate is no surprise. I've downplayed the weaker dollar / foreign demand trade that so many brokers used as a reason this market will forever flourish, I've discussed the decline in buyer confidence since AUG 2007, I tried to explain the severity of the credit crisis since the beginning, and I explained why 2009's bonus season was the one to worry about + discussing how the wall street business model was 'game over'. If you missed these, go back and read the discussions and put yourself back into time & place. We are at now now, the downturn has started, and the market is fairly illiquid at the moment as an end result to everything just mentioned. The reason lies in a lack of buyer confidence which leads to a disconnect between buyers & sellers.

So, why is the market illiquid? Two main reasons:

buyer-seller-disconnect.jpga) sellers are anchored to peak pricing; yet to realize the significant decline in buyer confidence OR that their property is likely worth 15-20% below peak levels

b) buyer confidence has not only declined, but has been shattered; as prices fall and fundamentals deteriorate, more buyers have rushed to the sidelines rather than jump into the market to take advantage of deals. The sideline money theory
(the argument, mostly by brokers, that there will be a floor on prices because buyers will flock to pick up deals from the sidelines on even the most minuscule of price adjustments) was proven wrong once again

...the disconnect is making the market illiquid. Lets discuss each.

SELLERS: Some of you guys really have to sell your property! I sure hope that you did not decide to work with the broker that promised you an unrealistically high price simply on the premise that the way they do business is so far superior to every other broker out there. If you did fall for this broker trick, you probably find yourself behind-the-curve, watching the market deteriorate in front of you, playing catchup with your asking price to try and re-stimulate traffic. If you have to sell, stop anchoring your price expectations to peak levels and comparable units that sold when buyer confidence was significantly higher. If you do anchor your property near peak levels and find traffic very slow, your only shot is to hope that a greater fool will show up at the next open house, and offer a bid near ask. This is quickly becoming wishful thinking that will put you even further behind-the-curve. If you have to sell, adjust your price accordingly to more in line with where deals are actually happening at right now; and trust me, they are few and far between!

If you don't have to sell quickly, yet you would like to sell, you have some decisions to make. Seller psychology goes something like this:

SELLER SAYS: Well, if I don't price my property near the top sale in my building 10 months ago, I will never know if I can get a better price! So, I'd rather at least try and test the market first, and then I'll lower my price late if I get no bites.
That's fine, its your place and you can do whatever you want! But the problem with this sell-side philosophy is when the seller gets a realistic bid in the first 1-2 months, as they are priced near peak levels! When this occurs, the seller usually gets greedy, either doesn't respond to the realistic bid or only responds with a modest counter offer. If the deal doesn't happen, they often find themselves regretting it later on. It wasn't the buyer that was unrealistic, it was the seller! So, my advice to sellers in this category, is strongly consider a low ball bid you may get if you are currently testing the market; it may be the best bid you get!!

BUYERS: Oh, the buyers. Oh how they have waited for this. In my 4 years of real estate, so many buyers watched the market rise 10%, then 20%, then 30%, then 40% since 2004's transaction levels. Towards the end of the boom (I would put the peak at contracts/deals signed in early-mid 2007), buyers found themselves wondering 'when will it end'? It's funny how psychology works. Buyers who did not pull the trigger yet, get MORE INTERESTED when the media reports rising prices and LESS INTERESTED when media reports pressure on prices. Isn't that amazing? Not really, it's human nature. Buyers like to think they are putting money to work in an environment where their newest asset is appreciating. Nobody likes a depreciating asset. But if you buy when the market is pressured, the price you are likely to pay should be more attractive then if you bought at the height of the boom with prices rising. Don't people want a better deal? Yes, they do but buy side psychology is too ingrained on the direction of the asset as opposed to the price of the asset!

This is the reason why even with the market down 18-20% or so from peak levels, as I believe deals are happening at now, the market is still illiquid! If anything, buyers who have been waiting patiently, are now rushing to the sidelines to wait even more for a better deal as the direction of the asset's trend becomes more clear. This phenomenon is why sales volume will be very poor for the next few quarters here in Manhattan; with the root causes of this lying in deteriorating macro fundamentals (job losses, nationwide recession, negative wealth effect, etc.) and a severe credit crisis. Hence the disconnect reveals itself.

The distance between buyers and sellers right now are contributing to this illiquid market and the cycle feeds on itself. I wouldn't be surprised to see sales volume down 40-50% in the 4th quarter. Some brokers find themselves in awe, or shock to see that even with massive reductions their property is still not getting many bids. Other brokers are still up to their old tricks, promising the world to sellers trying to get as many listings as possible. For me, I think its all about the buyers; always have! Until buyer confidence returns, this market will be illiquid and that means those sellers that are forced to sell, are revealed. The knee jerk correction from peak levels is in process and its time to see who is overexposed. Adapt accordingly or risk finding yourself in a fierce sell side competition with other sellers who have to sell too, at a time when strong, quality bids are more of a rarity.

They say the deal happens when there is a 'meeting of the minds'. Well, in this market, it's the seller's mind that has to be more proactive to make the connection!


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