Manhattan State of the Market

Posted by urbandigs

Fri Aug 22nd, 2008 11:57 AM

A: I'll give you guys a quick take on what I see out there right now, and what I expect based on the view.

My business has slowed in the past few weeks, in terms of AGGRESSIVE NEW buy side demand. What I mean by this is that although I continue to get calls/emails from perspective buyers, I am finding that the motivation level is subdued. This is completely normal for this time of the year in Manhattan; I discussed Manhattan's seasonal market way back in DEC 2005:

"During the hot summer months of June, July & August most NY'ers want to jump from A/C filled work rooms to A/C filled cabs to A/C filled apartments. Being outside during these times with the heat reflecting off the building and streets, and brutal subway station waits, is a nightmare for all of us. Going out of your way to view apartments you might buy is usually not a priority. Rather, weekends at the hamptons and trips upstate or to VT/NH are the main thoughts in your head.

Looking at it from a different viewpoint, humans are generally a group minded species. What does this have to do with it? Everything!

If you go to an open-house and see no one there, you will probably think LESS of the apartment and be in no rush to place a bid. However, if you go to an open-house and see a ton of people there with you, you will be MORE interested in the property and probably have a feeling of more time-urgency in placing a bid."
This dynamic still applies, only in today's market, I think the savviest buyers out there are using the 'light traffic' pitch more forcefully when submitting a well-timed low ball bid.

Over at TrueGotham.com, Doug pitches in his take on today's Manhattan marketplace, that I agree with:
"Overall, the Manhattan real estate market has changed drastically from the days of multiple bids on every property that hit the market. That said, those properties with incredible views, layouts, outdoor space or other unique features are still garnering a plethora of interest. The rest will also sell...it may just take longer than you had planned."
Here is how I would dig a bit deeper:

BUYERS: As Doug says, are both 'anxious & cautious'. Understandable given the macro environment and the time of year. Buyers can no longer be fooled. They expect to negotiate, and they will negotiate. I don't see any buyers jumping into bidding wars or paying full ask unless the property was priced correctly to begin with OR aggressively reduced on the downside, overshooting market value in the hopes of a very quick sale.

Inventory is down about 10% in the past 3 months, and buyers are frustrated that with all the headwinds the economy is facing, the uncertainties, and the negative wealth effect of a falling stock market, that there is not fierce seller competition out there. Put another way, asking prices simply are NOT 10% below past years levels, battling each other to be the best deal on the market at any given time. That hope is leading many buyers to be more willing to wait for a market with more sell-side panic; whether it comes is a different story.

SELLERS: Its all about the buyers! The sooner you realize this the faster you will get your sale. Its in YOUR hands. Chances are your broker is doing all the standard marketing for your listing, and shooting out proactive E-blasts, which in my opinion lost a bit of its luster as a marketing tool (the reason why lies with any new tool, after a while, it gets overused and now I simply delete the 40 pieces of spam I get a day).

Again, as Doug says, unique/special properties with strong sell side features such as outstanding views, big outdoor space, etc., that separate them from the pack should still be able to procure a good level of traffic in today's market. But these properties likely are NOT immune to the psychological effect of declining buyer confidence, and will still experience bids come in lower than originally expected.

In the end, the broker must educate the seller on the state of the current market so that a strategy includes pricing the property ahead of the curve. If not, chances increase that your listing will simply sit on the market, stale out, and risk lagging the real time market should prices drop a bit. I mean, before accepting a bid 15% below your asking price, won't it make sense to drop the price 5-7% first and see the effect?

The seasonal effect is in place, and I'm sure many sellers removed their listing from the open market for this time of year; contributing to the drop in inventory over the past few months.

I have contracts signed for my sell side properties after implementing price reductions; my Brooklyn property was removed from the market. Most of my buyers either closed or are in contract waiting to close. All of them bid wisely taking into account the state of the current marketplace as I described above; pricing in some downside risk. If anything, it shows that sellers are coming down. The range of accepted price relative to the original asking price is about 2% to 40% off the original asking price. Most were in the 8-15% off original asking price range. The one deal that was close to the asking price, was a property in a great location, with high west open city views, and priced perfectly.

If you have any specific questions for me about todays market, comment below, and I'll try to answer.


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