DinaBean.com: Great Gift Ideas For Brokers
A: Thanks for the tip from Dina who started her own gift shop online DinaBean.com. Part of a real estate broker's job, besides satisfying the needs of their client, should always be to present a gift once the transaction closes (either renting or selling). It just makes for good business in a service industry that is largely based on personal refferals. Dinabean.com offers gift ideas that are 'outside the box' and perfect for brokers to offer to their clients.
I usually base the gift I give on the commission I receive from a deal. Here is the breakdown that I go by:
$0 - $5,000 Commission ---> $150-$200 Gift
$5,000 - $7,500 Commission ---> $250-$350 Gift
$7,500 - $10,000 Commission ---> $350-$500 Gift
$10,000+ Commission ---> $500+ Gift
Now this is NOT set in stone and giving a gift that is valued lower than this guide is fine; as it's the thought not the value that really counts. But this is what I usually stick to because I love to see the surprised look on my client's face when they see what I got them after the deal is done.
Note: The gift is a tax write-off for brokers because it is a business expense! Be sure to keep the receipt and give it to your accountant when he/she does your filing.
Giving a nice gift to your client really tells them that you enjoyed working for them more than the dollars that you got from doing the deal. If I'm willing to spend a portion of my paycheck on my client, they know that they have a broker that truly cares about them and not just about the deal! It's a great model to abide by for any agent looking to grow their business into a 'refferal based' business as they enter the prime of their real estate career!
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