What is Zillow.com Doing?

Posted by Noah Rosenblatt on February 15, 2006 at 10.13 AM

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A: As I browse Inman Blog today I noticed a birdie sent in a tip that Zillow.com is at work registering for a real estate license in every state!

I guess that Hot Property article containing an interview with Rich Barton wasn't that accurate:

--He's hoping brokers will be Zillow's customers, not its competitors. "If we succeed," he said, "brokers will use Zillow as a marketing vehicle."
Its interesting that Zillow is doing this. What type of real estate license is Zillow going after? Employing Brokers License? Standard Agent/Salesperson License? I would think the former so that they can then change the landscape for FSBO's by offering discount commissions to agents that work for Zillow.com?

WHY DO YOU THINK ZILLOW IS DOING THIS?

~ Inman Blog
~ Zillow.com: How Scared Should Brokers Be?

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